Made with love in Memphis.

Our mission is to end your search for effective and affordable textured hair care.

We are genuinely committed to understanding the cost for balance needed within the lives of naturally curly women, working moms, singles, and price-conscious families. Softee bridges the gap between essential nutrients like coconut oil and shea butter that you want for your hair, and the shelf price you feel good about spending time and time again for top-notch textured hair care.

We bring balance and a solution. Always reliable, always there.

Softee Products